This post is about giving small business a few key marketing tips. We have compiled a short list of what we believe to be marketing essentials (or your survival guide). By keeping the list tight, small businesses can digest paying a little more for the right solution rather than trying to do everything, spreading funds thin and going for cheap and less effective marketing solutions.
Online 101: Mobile Responsive Websites
"71% of smartphone users that see TV, press or online ads, do a mobile search for more information." (Google/Ipsos)
The results are amazing as to the impact that mobile has had on marketing, so much so, that despite the importance of mobile, many marketers still do not completely understand the true potential for reaching target markets through mobile.