The SME Blog
Marketing 101
This post is about giving small business a few key marketing tips. We have compiled a short list of what we believe to be marketing essentials (or your survival guide). By keeping the list tight, small businesses can digest paying a little more for the right solution rather than trying to do everything, spreading funds thin and going for cheap and less effective marketing solutions.
"71% of smartphone users that see TV, press or online ads, do a mobile search for more information." (Google/Ipsos)
The results are amazing as to the impact that mobile has had on marketing, so much so, that despite the importance of mobile, many marketers still do not completely understand the true potential for reaching target markets through mobile.
Many people out there understand that there is an area in the digital and online marketing realm known as SEO, but does anyone actually know what this means?
The answer to the above is...some people do, many don't and there are many different definitions on what SEO means depending on who you are talking to (client or agency).
Quite often we are asked to grow a business or increase sales with the expectation that our marketing knowledge will magically create this phenomena. People often contact us to engage and ask that open ended question ...'what should we do?' ...it's simple, create a marketing brief and then lets have a meaningful conversation.
